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Wendy’s Brilliant Twitter Strategy & Its Top 22 Best Tweets

Indigo 9 Digital

By Tricia McKinnon Innovation comes in all forms and for Wendy’s it can put its Twitter strategy on a pedestal for others to emulate. The brand’s social media prowess has not gone unnoticed, in 2019 Wendy’s was named as the most innovative company in the social media category by Fast Company. million followers.

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20 Things You Need to Know about Chick-fil-A’s Success

Indigo 9 Digital

By Tricia McKinnon Who knew you could make so much money selling chicken sandwiches? Chick-fil-A passed Burger King, Wendy’s, Taco Bell and Subway in sales all within one year, in 2019. In 2019 McDonald’s conceded that: "a favorite, that our customers want, is a chicken sandwich. Do you like this content?

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Goat Group: 7 Things You Need to Know About its Strategy & Growth

Indigo 9 Digital

By Tricia McKinnon If you are a sneakerhead and even if you aren’t then you have probably heard of Goat, the sneaker resale site. The size and growth of the market has attracted many investors including Foot Locker which invested $100 million in GOAT Group in 2019. Nike continues to be popular. Do you like this content?

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6 Things You Need to Know About Etsy

Indigo 9 Digital

By Tricia McKinnon If you are looking for a piece of clothing that’s original something you are not going to see everyone walking down the street wearing then perhaps instead of shopping at Zara or Shein you should give Etsy a try. million in 2019. While at one time Etsy was more of a niche player, last year Etsy made $2.3

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15 Facts You Need to Know About StockX the Billion Dollar Resale Platform

Indigo 9 Digital

By Tricia McKinnon The resale market is one of the fastest growing segments of retail. Traditional retailers are not sitting back watching this market grow. In 2019 Foot Locker invested $100 million in resale platform GOAT, its largest investment ever at the time. StockX is now valued at $3.8

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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox Starbucks’ mobile app is also tied to its loyalty program.

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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon : Let’s take a walk back in time. In 2019 DoorDash spent 101% of its revenues on marketing in the first quarter a few months before it passed Grubhub in market share. "We If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.